Added
value for
stakeholders

Kati Niemelä, CFO, Nordic Morning Plc

"For Nordic Morning, financial responsibility means producing financial added value for the company’s key stakeholders, personnel, customers and owner."

Financial responsibility

For Nordic Morning, financial responsibility means producing financial added value for the company’s key stakeholders, personnel, customers and owner. Important target groups for added value also include partners, investors and the countries and municipalities in which we operate.

The more profitable our business is, the more added value we can produce for our stakeholders.

In 2014, Nordic Morning sold products and services to its customers for the total amount of EUR 114.6 million (123.6) and spent EUR 56.6 million (65.6) on buying goods and services from partners.

Nordic Morning produced financial added value for stakeholders totaling EUR 58.0 million (58.0). Dividend EUR 1.5 milloin (0.0) was distributed to the owner.

2014

The group’s operating profit was weaker than in the previous year and amounted to EUR 3.4 million (EUR 4.0 million). In line with the strategy, operations were rationalized and assets were converted into money, leading to a substantial amount of non-recurring items in the income statement at EUR 2.4 million (0.0).

Operating profit before non-recurring items was EUR 1.0 million (4.0). The operating profit was weaker than planned because the consolidation of Swedish printing operations stretched from spring to autumn.

The group’s equity-to-assets ratio increased substantially, to 51.4 percent (42.2), and cash and cash equivalents remained at a good level at EUR 9.3 million (10.1) due to strong operating cash flow.

Net indebtedness was 2.5 percent (17 percent). New loan financing was not needed, as acquisitions and rationalization measures were financed by the company’s own funds. Loans were amortized according to plan.

Internal control and risk management

Good governance, along with active internal control and risk management, effectively secure the profitability of our business operations.

We carry out an extensive risk analysis annually in conjunction with budgeting. Risks are reported and dealt with immediately. Internal auditing helps us predict and recognize future risks ahead of time.

In 2014, we continued to develop sales processes with the support of internal control.

Tax policy

In accordance with the Nordic Morning Group’s tax policy, the group pays taxes on its business income to each operating country in compliance with local laws and regulations. More information on the group’s tax policy and operating principles can be found at the bottom of the page.

Goals for 2015

We will continue to enhance the effectiveness of the group’s financial management processes by establishing a Nordic financial management service center in spring 2015 to serve the entire group. The development of financial reporting systems will continue with the aim of better serving business operations and more effectively supporting the group’s strategy.

A strong cash situation and a good equity-to-assets ratio enable business development even in a time of market instability. We are confident that Nordic Morning’s financial position will remain good in 2015.

Added value for stakeholders

StakeholderIndicator20142013201220112010
Customers Sales 114 628 123 576 115 491 107 611 110 882
Suppliers Cost of goods, materials and services purchased 56 583 65 590 58 634 50 443 50 745
Added value created 58 045 57 986 56 857 57 168 60 137
 
StakeholderIndicator20142013201220112010
Employees Wages and salaries, pensions, social costs 45 671 48 393 51 273 48 798 50 342
Public sector Direct taxes -102 123 -255 -40 244
Financers Net financing costs -49 -19 600 707 923
Charitable organizations Donations 127 124 125 119 128
Owners Dividends 1 500 0 0 990 1 740
Investors Investments 3 980 3 379 7 368 5 017 3 312
Total added value distributed to stakeholders   51 127 52 200 59 111 55 591 56 689
Value added remaining in the company   6 918 5 786 -2 254 1 577 3 448
Added value created / FTE (tEUR)   88 87 81 77 73

Nordic Morning's tax policy and operating principles

The Nordic Morning Group pays taxes on its business income to the countries it operates in, in compliance with local laws and regulations.

Nordic Morning’s main markets are Finland and Sweden. The company also has minor operations in Ukraine and, through an affiliate, in India. Nordic Morning has no companies nor business in countries considered as tax heaven. The Group’s aim is to secure and increase shareholder value through profitable and efficiently managed business operations. The Group’s tax policy is also aimed at securing shareholder value by ensuring that the local tax legislation of each operating country is always complied with and that taxes are paid to the country in question.


In the Group, tax matters are managed by the Group CFO, who reports on relevant tax matters to the Board’s Audit and Structure Committee and if needed also to Group’s Board. The day-to-day tax affairs of individual legal entities are managed in local accounting units, the operations of which are monitored by auditing.

In tax matters that are open to interpretation or otherwise complicated, support is obtained from external tax advisors, or the tax authorities are requested to provide advance rulings and advice. The Group’s objective is to handle its taxes and other levies in as appropriate and timely a manner as possible, in full compliance with the law.

The Group has prepared a transfer pricing policy that defines the pricing principles for the Group’s internal cross-border trading. The transfer pricing policy is in line with current official guidelines and legislation.

Tax report 2014

In 2014, the Group’s profit before taxes was EUR 3.4 million (4.0 million). The majority of the taxable profit was accrued in Finland. The Group paid income taxes of EUR 0.2 million (0.1 million). The low amount of income taxes paid was due to confirmed tax losses carried forward from the previous years in Finland and Sweden, which amounted to EUR 17.8 million at the end of the 2014 financial year. In 2014, the Group’s effective income tax rate was -3% (3%). 

At the end of the year, deferred tax assets stood at  EUR 0.1 million and deferred tax liabilities stood at EUR 0.7 million (0.8 million). According to principal of cautiousness the Group has not booked any deferred tax receivables from taxes carried forward from previous fiscal years.

Of the taxes paid for the financial year, the most significant item was statutory employer’s contributions at EUR 6.0 million )Tax report 2014 (6.3 million), the majority of which was paid to Sweden.

Of the taxes remitted for the financial year, value added tax payments totaled EUR 8.2 million (9.5 million) and withholding taxes totaled EUR 10.1 million (10.2 million). The Group also received value added tax refunds for its Swedish printing operations for previous financial years amounting to EUR 6.2 million (2.5 million).

In addition, Nordic Morning paid other mandatory contributionsand other tax-like contributions in 2014 totaling EUR 1.6 million (EUR 1.1 million). The Group also pays indirect taxes related to its purchases, such as road tolls, energy taxes and insurance taxes.

Tax contribution

M€FinlandSwedenDenmarkNorwayUkraineGroup
   2014 2013 2014 2013 2014 2013 2014 2013 2014 2013 2014 2013
Turnover 44.9 53.6 61.7 67.1 0.0 0.2 0.0 0.4 4.9 3.9 106.6 121.3
Profit before tax 2.5 2.6 0.8 1,3 0.0 0.0 0.0 0.1 0.0 0.0 3.4 4.0
Utilized tax losses 5.2 4.5 0.6 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5.8 4.5
Personnel 286 319 354 332 0 1 0 1 21 16 660 668

Taxes borne 2013-2014 
Corporate income tax 0.0 0.0 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1
Employment taxes 0.3 0.3 5.8 5.6 0.0 0.0 0.0 0.0 0.2 0.1 6.3 5.9
Taxes on property 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.1 0.1
Other taxes 0.0 0.0 0.5 0.7 0.0 0.0 0.0 0.0 0.0 0.0 0.5 0.7
VAT, returns in P&L 0.0 0.0 -1.9 -1.6 0.0 0.0 0.0 0.0 0.0 0.0 -1.9 -1.6
Excise tax 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Vidareförmedlade skatter
Pyroll taxes 4.7 4.8 5.4 5.2 0.0 0.0 0.0 0.0 0.1 0.1 10.2 10.1
Tax at source 0.0 0.0 0.6 0.8 0.0 0.0 0.0 0.0 0.0 0.0 0.6 0.9
Sales VAT 11.7 7.4 14.8 11.8 0.0 0.1 0.0 0.1 0.0 0.0 26.5 19.5
VAT, purchases -6.9 -3.9 -10.2 -7.3 0.0 -0.1 0.0 0.0 0.0 0.0 -17.0 -11.3
VAT, returns 0.0 0.0 -2.5 -2.6 0.0 0.0 0.0 0.0 0.0 0.0 -2.5 -2.6
Excise tax 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Other taxes 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0

Result 2014

Service strategy revised and investments in digital services continued as planned

Nordic Morning Group’s net revenue was EUR 106.6 million (EUR 121.3 million). The decline in net revenue was mainly due to the decrease of third-party invoicing in the Klikki Group and the depreciation of the Swedish krona. The Group’s operative result was EUR 3.4 million (EUR 4.0 million). In line with the strategy, operations were rationalized and assets were converted into money, leading to a substantial amount of non-recurring items in the income statement at EUR 2.4 million (0.0). Operating profit before non-recurring items was EUR 1.0 million (4.0). The operating profit was weaker than planned due to the consolidation of Swedish printing operations stretching from spring to fall.

Nordic Morning revised its service strategy and reorganized its operations accordingly into three business areas starting from January 1, 2015: Visibility & Service Design, Content, and Campaigns & Dialogue. The Group strengthened its position as a diverse provider of communication services in the Nordic region by acquiring loyalty marketing specialist Seed Digital Media Ltd and focusing on digital communication services in all Group companies.

The Group’s equity-to-assets ratio increased to 51.4 percent (42.2), and cash and cash equivalents remained at a good level due to strong operating cash flow.

Read about Nordic Morning's result 2014 »